Changing the Culture of Fitness
Consultant. Educator. Coach.
Serving Individuals, Fitness Professionals and Fitness Businesses & Organizations
Redefining the fitness experience for new and returning exercisers by helping fitness professionals provide safe, intentional, and effective experiences that facilitate belonging.
Work with Christin
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Consulting
Helping fitness businesses create exceptional member and staff experiences.
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Workshops
Live continued education opportunities for fitness business owners and fitness professionals.
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Courses
Educational courses for individuals and CEC-approved courses for fitness and wellness professionals.
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Products
Digital products to enhance your client experience and create structure and ease for your business.
New Course for Individuals:
Your Fitness Foundation: Re-approaching Fitness Through Behavior Change
If exercise has felt confusing, inconsistent, or hard to maintain, this course explains why and what to do differently. You’ll learn how behavior change, motivation, and your personal characteristics shape your relationship with movement, then apply that insight to build a strategic fitness foundation that fits your real life, helping you feel informed, confident, and capable of creating lasting habits.
Christin Everson, MS
Fitness & Wellness Expert
A nearly two-decade veteran of the fitness & wellness industry, I am passionate about creating services, spaces, and experiences that validate and support all people on their wellness journey.
I critically evaluate the systemic culture of the fitness industry and offer changes to the areas that no longer serve us, or that create harm and stand in the way of individuals feeling well.
CEC-Approved Courses for Fit Pros
ACE, NASM, AFAA, and ACSM CEC Approved
The Most Important Client: The New Exerciser
When a new exerciser chooses to begin their health journey, it can be scary and potentially hard. They may feel embarrassed, vulnerable, or a lack of belonging, to name a few. It is critical to the client’s self-efficacy and adherence, as well as your business, that we make it easy to begin and comfortable to continue.
Through structured operational systems, inclusive communication strategies, and intentional staffing, we can create a fitness environment that attracts, supports, and retains new exercisers. This focus achieves the goals of increasing participant self-efficacy and well-being and helps grow your business.
Latest Articles
Consider the impact on your community & business if you intentionally operated in a way that created belonging and comfort for new exercisers rather than asking them to overcome their fear.
My signature service:
Member Experience Assessment
Familiar with the idea of the Secret Shopper? That’s the vibe with this service.
In this service, I’ll complete an assessment of your member experience by participating in your programs from the lens of new and returning exercisers. After engaging with the member-facing elements of your business, I’ll provide a detailed report highlighting the areas of success and specific areas for growth.
Additional Featured Articles
Let’s chat.
Schedule a free 20-minute discovery call to discuss how we can work together.
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