Changing the Culture of Fitness

Consultant. Educator. Coach.

Serving Individuals, Fitness Professionals and Fitness Businesses & Organizations

Redefining the fitness experience for new and returning exercisers by helping fitness professionals provide safe, intentional, and effective experiences that facilitate belonging.

Work with Christin

  • Workshops

    Live continued educational opportunities for fitness business owners and fitness professionals.

  • Courses

    Educational courses for individuals and CEC-approved courses for fitness and wellness professionals.

  • Products

    Digital products to enhance your client experience and create structure and ease for your business.

New Course for Individuals:

Your Fitness Foundation: Re-approaching Fitness Through Behavior Change

If exercise has felt confusing, inconsistent, or hard to maintain, this course explains why and what to do differently. You’ll learn how behavior change, motivation, and your personal characteristics shape your relationship with movement, then apply that insight to build a strategic fitness foundation that fits your real life, helping you feel informed, confident, and capable of creating lasting habits.

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Re:Fitness

Rethinking fitness culture, understanding behavior change, and finding movement solutions that fit your life.

The Latest Issue

Christin Everson headshot, white women, medium length light brown hair, wearing a black tank top

Christin Everson, MS

Fitness & Wellness Expert

A nearly two-decade veteran of the fitness & wellness industry, I am passionate about creating services, spaces, and experiences that validate and support all people on their wellness journey.

I critically evaluate the systemic culture of the fitness industry and offer changes to the areas that no longer serve us, or that create harm and stand in the way of individuals feeling well.

CEC-Approved Courses for Fit Pros

ACE, NASM, AFAA, and ACSM CEC Approved


The Most Important Client: The New Exerciser

When a new exerciser chooses to begin their health journey, it can be scary and potentially hard. They may feel embarrassed, vulnerable, or a lack of belonging, to name a few. It is critical to the client’s self-efficacy and adherence, as well as your business, that we make it easy to begin and comfortable to continue.

Through structured operational systems, inclusive communication strategies, and intentional staffing, we can create a fitness environment that attracts, supports, and retains new exercisers. This focus achieves the goals of increasing participant self-efficacy and well-being and helps grow your business.


Latest Articles

Consider the impact on your community & business if you intentionally operated in a way that created belonging and comfort for new exercisers rather than asking them to overcome their fear.

Additional Featured Articles

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